Blue
Union. Plus.

Union Plus

Union Plus leveraged Blue to showcase how its benefits can be leveraged in union organizing. Produced in conjunction with UFCW Local 700 in Indianapolis, Indiana.

Union. Plus.

Union Plus is a non-profit organization that provides union member exclusive benefits outside of work. They came to Blue to tell the story of how a union can use Union Plus as a recruitment and retention tool in the age of “Right to Work.” Blue did end-to-end production on this piece in collaboration with Union Plus senior management. It is currently leveraged as a showcase and model for how unions and their locals can successfully integrate Union Plus into their organizing efforts.