Blue
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TIME for Kids

A pitched battle for student attention by publishers of cross-curricular content exists in the education market. When TIME for Kids decided to launch its own product at the middle school level, they selected Blue to produce a demo-based series of narratives of varying lengths to convey the depth, breadth and legacy of TIME's centuries-old vault of content.

Leveraging a combination of live-action footage, a screen demo and motion graphic animation, Blue produced this piece that blended a voiceover narrative grounded in the notion that "learning at its best is learning on the edge" with a beautiful showcase of the product.

TIME EDGE: Learning on the Edge

Time for Kids 30-Second