Blue
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Spenco Medical

When long-time insole provider sought to enter the noisy active lifestyle - particularly running - market, they wanted to differentiate themselves by illustrating the science behind their insoles. Along the way they wanted to define their market: active people of different shapes, sizes and passions. They came to Blue to do so in a way that would at once make the science come alive and tell a story.

Blue, teaming with Coleman Smith, principal, Starfire Animation, and cinematographer Jen Schneider, Blue wrote, directed and post-produced this video designed for use on QVC and across web and tradeshow channels. 

Spenco: Journeys