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Pacers Running

Washington D.C.'s premiere specialty running shop sought a short that could run in-store, online and at race and running club events to  highlight a local gym partnership. The resulting story? Train to Run. It focused on the narratives of Pacers owner Chris Farley and the partnership gym to develop a back and forth arc that served to build a really compelling, engaging piece that proved successful for both entities.

Pacers Running: Train to Run