New York City-based non-profit New Classrooms is transforming how technology and education integrate to deliver individualized learning in K-12 environments. Its flagship offering, Teach to One Math, is a powerful, game-changing approach to how math is taught to and learned by middle school students.
New Classrooms had a problem: it experienced significant conversion of schools and school districts when educators took a tour of a functioning Teach to One classroom. As it scaled its growth, it couldn't offer live tours to every prospective institution. It called Blue to develop a narrative-based virtual tour.
Blue produced this piece, based in a documentary narrative structure and concept around a shift taking place in education, to deliver the power, depth and message clarity for the organization.