Blue
Keystone SmartWire

Keystone

Keystone makes light easy, and they wanted to emphasize as much with their b2b motion graphic animation that could be used in tradeshow and point of sale environments for a new product: The SmartWire Ballast.  Blue played on the "smart" aspect of Keystone and developed this piece that leveraged a tone and voice designed to saddle up to the target audience and bring them up to speed on the product's intelligence in an empathic way.

Keystone SmartWire