G-Form's technology is almost unfathomable. It's a foam-like substance that solidifies on impact and then regains its flexibility, making it an uncommonly strong, light and flexible form of protection across an array of products. In this case, G-Form technology was applied to a smartphone case. How to get this across? Blue produced a series of videos dedicated to hockey slapshots using the oldest narrative device going: conflict. G-Form vs. human and G-Form vs.a wall. Good times.