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Camp Runabout

Camp Runabout is an annual, adult running camp conceived and produced by BIll Reifsnyder, entrepreneur and principal, V02 Marketing. A former U.S. Marathon Champion and longtime visionary for the likes of Running Times, Adidas and countless active lifestyle brands, Bill has blended the best of a great culture: runners (from Olympians to back-of-the-packers), with a deluxe, chill adult summer camp environment.

This visual narrative, also cut into :15 and :30-second spots, is designed to communicate the brand ethos based in three elements: fun, adult, runners. It's in heavy rotation to promote the 2018 edition of the camp across social media and integrated marketing platforms.

Camp Runabout