Blue

Alexandria Seaport Foundation

Blue was enlisted by the Alexandria Seaport Foundation (ASF) to cap off an intense season of transition with a full, literary brand refresh. It came in the form of a brand strategy that focused on uniting the vision and mission of the organization into a newly empowered array of brand attributes, emotional texture, positioning, messaging, brand architecture and a tagline.

ASF serves 16-22 year-olds who need a new start. We provide a safe haven where youth can learn career and life skills through one-on-one mentoring, personalized instruction, and project-based learning.

Blue.conducted a thorough discovery session with key stakeholders within the organization, including board members, program mentors, organizational staff, volunteers and participants that is all best distilled in the tagline “Futures. Handcrafted.”

See the full site at https://alexandriaseaport.org.

Having just come off a new fundraising cycle, ASF exceed its fiscal goals and was also able to expand its funder demographic, adding younger donors to its rolls.

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